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Buyer's agent or property marketer?

Some businesses that promote investment property are paid by the developer or builder, not by you. That is legal when disclosed, but it changes whose interests come first. Here is how to tell the difference.

Side by side

Buyer's agentProperty marketer
Who pays themYouUsually the developer, builder or vendor
What they offerAny property that fits your planTheir stock list or partner projects
IncentiveYour outcomeCompleting a sale of their stock
Fee visibilityAgreed in writing with youOften built into the price
LicenceReal estate licence to act for buyersVaries, check before you engage
Advice on alternativesCan recommend not buyingRarely recommends against their stock

Questions to ask anyone selling investment property

  • Who pays you, and how much?
  • Do you receive anything from builders, developers or selling agents?
  • Can you show me properties that are not on your list?
  • What is your licence number?
  • Will you put your reasoning and any conflicts in writing?
How Rothmore works

We are paid only by you. We hold no stock list. Any relationship with a builder or other business we may refer you to is disclosed on our Disclosure page and in writing before any referral.

Common questions

Is it illegal to be paid by developers?

No, but in NSW referral benefits must be disclosed. Ask directly and get the answer in writing.

Why are some investment seminars free?

Often because the business is paid by developers when attendees buy. Ask who pays them.

General information only. It does not consider your objectives, financial situation or needs, and is not financial, credit, tax or legal advice. Rules change, so check current law and get advice from a licensed professional before acting.

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